How to Adapt Your Digital Marketing Strategy in a Time of Crisis
Outbrain
MARCH 18, 2020
So while CPMs (cost per 1000 impressions) tend to decrease, CVRs (conversion rates) tend to decline as well – and sometimes at an even steeper rate, which commonly results in CPAs (cost per acquisition) becoming even higher. Think of ways to fit your product or offer to the current situation.
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