Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
Hubspot
APRIL 29, 2010
If you're still relying on cold calling, this is hard to do. But, even if you do old-school outbound stuff like cold calling and direct mail (or that crazy effective 1-2-3 direct-mail-cold-call-trade-show-punch), you should have a handle on your 'appointments set' to customer close ratio.
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