How Social Media and Influencers Have Radically Changed B2B Marketing
Webbiquity
APRIL 27, 2021
In theory, anyone could own their own website. Inxpo (founded in 2004) added surveys, games, and social media integration. The barriers to entry were high, and gatekeepers (primarily publishers and editors) controlled access. At the dawn of the 21st century, just 4.1% of the world’s population was online.
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