How to find and win your first 10 B2B customers
Lenny's Newsletter
SEPTEMBER 5, 2023
Cold outbound works—if done creatively. PR can work, but rarely does. Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. Art by Natalie Harney.
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