How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. Three tried and true methods are cold calling, email marketing , and direct mail. Larger lists also often mean it’s less likely that the vendor is doing timely validation, which means greater data decay.

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