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Winning the B2B race from sales to profitability

Martech

The path from startup to successful business is a marathon, not a sprint. We explore strategies to evolve from a sales-driven startup to a mature, profitable company. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Therefore, it takes, on average, 18 months to amortize the CoA.

COA 101