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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

markempa

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Being able to say ‘We’re having a webcast in a couple of weeks’ is a great excuse for outreach,” Thomas said.

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

a confirmation email after registration for a webcast or event). Use cases: Review all program efforts that generate and cultivate leads. tradeshow follow-up, webcast invites and follow-up, etc.). Co-Founder and Editor. Twitter LinkedIn. Not all emails count: Not all emails count toward these measurements.

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5 Guaranteed Ways to Generate Leads with Social Media

BenchmarkONE

Struggling to generate new leads for your business? Today, you’ll learn the strategies behind effective lead generation on social media. Social Media’s Advantage in Generating High-Quality Leads. That’s probably why, according to Sales for Life , 61% of B2B marketers use social media to increase lead generation.

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How to Calculate Social Marketing ROI

Paul Gillin

Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

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