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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

I just had a conversation this morning with a very talented CMO of a large B2B software company. Because I’ve got about, I’d say, 15% of the portfolio wanting to experiment with paid social but the majority has already experimented and found they couldn’t generate sales qualified opportunities from it.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Orbit Media | Co-founder and CMO. . . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. Closed Won Opportunities by Lead Source. Triblio | CMO. . .