Valasys

DECEMBER 3, 2019

The collaboration is expected to benefit tofu, mofu & bofu digital marketers looking forward to fueling their lead generation techniques for B2B by inducing a deeper level of content personalization. To accelerate lead conversions by serving relevant content, the marketers have to deliver the right content at the right time.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Do you know which specific companies are currently in-market to buy your product?

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Want to schedule a Marketing Playbook demo?”.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Want to schedule a Marketing Playbook demo?”. Do you know which specific companies are currently in-market to buy your product?

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40