Remove CMO Remove Godaddy Remove Loyalty Remove Marketing
article thumbnail

50 Content Marketing Influencers You Need To Follow

Atomic Reach

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

article thumbnail

The Stories Behind 6 Major Brand Makeovers

Hubspot

Makeovers aren't just for 80's movie montages -- they're also an important way for brands to future proof, reach new audiences, and remain relevant in competitive markets. They’re actually talking about KFC, and you can market to love and hate; you cannot market to indifference.". 5) GoDaddy.

Godaddy 28
article thumbnail

Marketing + Technology + Management – Hype = MarTech

chiefmartech

I know, that’s an unfortunate condition given that I’m in the field of marketing technology. But I also have an addiction — I admit it — to stories of how marketing is changing. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation.