Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Paid advertising is somewhat of a dinosaur. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Metadata

JANUARY 27, 2021

New martech solutions would get purchased and agencies brought on to implement and manage them. CMO’s got almost every dollar they asked for without really having to prove what the business was getting in return. You can now talk directly to a CMO and what they care about, vs. every person in the marketing department.

Differentiation 52

Differentiation Paid Search Agency Ideal Customer Profiles Work Management 52

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. To prove how social fulfills business objectives, it’s essential to dig deeper. How does analyzing social media data work?

Social Media 132

Social Media Media Ideal Customer Profiles Analytics 132

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52