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CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

Selling your product and services to everyone is unrealistic. Market segmentation helps you find and accurately target your customers. Done well, it can cause up to 5X improvements in your sales and marketing results. Size : Is your product ideal for small entrepreneurs, growing mid-size firms, or established enterprises?

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Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

Everything Counts in Brand Management. LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness.

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5 Ways for Marketers to Overcome the Analytics Hurdle

LeadsRX

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable.