CMO Perspective: Using B2B Data & Data Types for Audience Segmentation
SalesIntel
FEBRUARY 8, 2023
Selling your product and services to everyone is unrealistic. Market segmentation helps you find and accurately target your customers. Done well, it can cause up to 5X improvements in your sales and marketing results. Size : Is your product ideal for small entrepreneurs, growing mid-size firms, or established enterprises?
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