CMO CPL Customer Satisfaction ROMI 
Marketing Insider Group
SEPTEMBER 9, 2020
As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Cost Per Lead (CPL). The CPL gives a dollar value to acquiring new leads. The formula for calculating CPL is: Cost Per Lead = Total Ad Spend / Total Attributed Leads. Customer Acquisition Cost (CAC).
Tomorrow People
OCTOBER 27, 2020
Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Customer Acquisition Cost (CAC). Return on Marketing Investment (ROMI). Customer Lifetime Value (CLV). While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well.
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