article thumbnail

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Cost Per Lead (CPL). The CPL gives a dollar value to acquiring new leads. The formula for calculating CPL is: Cost Per Lead = Total Ad Spend / Total Attributed Leads. Base your target CPL on business goals and not on fixed percentages. Customer Acquisition Cost (CAC). Return on Marketing Investment (ROMI) .

article thumbnail

Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). Acquire more prospects and customers. How long do visitors stay?

article thumbnail

Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Customer Acquisition Cost (CAC). Return on Marketing Investment (ROMI). Customer Lifetime Value (CLV). While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well.