SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Orbit Media | Co-founder and CMO. . . Triblio | CMO. . . ROAS (booked revenue/media fees). Mercurygate.com | CMO. . . As the old saying goes, “if you measure it, you can manage it”. OK - let’s dive deeper. . . Lead count.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Faster site speed correlates to better rankings. Paul Sherman , CMO of Olive , suggests opening up to methods like ApplePay, Google Pay, and Samsung Pay.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Faster site speed correlates to better rankings. Paul Sherman , CMO of Olive , suggests opening up to methods like ApplePay, Google Pay, and Samsung Pay.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52