41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
While correlation does not always equal causation, the connection isn't hard to argue. Orbit Media | Co-founder and CMO. . . Triblio | CMO. . . ROAS (booked revenue/media fees). Mercurygate.com | CMO. . . As the old saying goes, “if you measure it, you can manage it”. OK - let’s dive deeper. . . Lead count.
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