SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. 41 Executives Discuss The B2B Marketing Metrics They Use to Measure Performance and Demonstrate Value to the C-Suite. . Orbit Media | Co-founder and CMO. . . Marketing Qualified Leads Conversions. BigSpeak | EVP - Marketing. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Conductor

MAY 20, 2022

Led by Mike Nelson – Senior Manager of SEO at Pegasystems, Nina Carlson – Online Marketing & Analytics Manager at Emerson, and moderated by Caitlin Rashbaum – Director of Customer Success at Conductor. A Conversation with Carla Piñeyro Sublett on the future of marketing.

Enterprise Management 105

Enterprise Management SEO Work Management Lead Scoring 105

Convert

MARCH 2, 2022

Faster site speed correlates to better rankings. Let’s take a look at some different strategies you could try: Value-based pricing – For SaaS businesses like Hubstaff , you could price your features according to the product’s inherent value, differentiated features, and customers’ WTP (willingness to pay).

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Faster site speed correlates to better rankings. Let’s take a look at some different strategies you could try: Value-based pricing – For SaaS businesses like Hubstaff , you could price your features according to the product’s inherent value, differentiated features, and customers’ WTP (willingness to pay).

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

SnapApp

OCTOBER 3, 2017

The goal was to uncover actionable tips you can implement to better align your sales and marketing teams, and ultimately close more deals. . . 45 B2B Marketing Experts Explain How to Align Sales and Marketing Teams for Your Business or Clients. . . . Triblio | CMO. . . Marketing celebrates only when sales does.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. On the landing pages for their online courses , edX’s Senior Growth Marketer Josh Grossman chose to pare the message down to just the main points he wanted to visitors to take away. Seriously, these things keep us up at night.

Landing Pages 145

Landing Pages Paid Search Agency Click Rate Conversion Rate 145