Expert Insight: The Role of Budget in Achieving Key Marketing Objectives [Interview]
KoMarketing Associates
SEPTEMBER 17, 2019
This is according to the “ Reshaping Global Engagement Operations ” report, as published by The CMO Council. For more insight into why this may be the case, we spoke to The CMO Council’s Liz Miller. Sounds like a LOT of jargon I know…but CMOs have long been asked to tackle an issue that can’t just be solved with better marketing.
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