Clickthrough FAQ Small Business Marketing SMB 
Vidyard
JULY 9, 2020
Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. The Best Small Business Tech Stack (Vidyard). Sendgrid.
Vidyard
JULY 10, 2020
Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. Test things like personalization, emojis, memes, subject lines, button colors, etc.
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