Remove Clickthrough Remove FAQ Remove Small Business Marketing Remove SMB
article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. The Best Small Business Tech Stack (Vidyard). Sendgrid.

Startups 148
article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. Test things like personalization, emojis, memes, subject lines, button colors, etc.