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How to Cultivate a Data-Driven Marketing Team

Hubspot

How many "likes" do you generally get on an individual Facebook post? Maybe you've been spending equal amounts of time on Facebook and Pinterest, yet your analytics are telling you that Facebook has 5X the ROI of Pinterest. Establish data benchmarks. What are your company's typical email click-through rates?

article thumbnail

How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email clickthrough rates? How many "Likes" do you generally get on an individual Facebook post? Maybe you've been spending equal amounts of time on Facebook and Pinterest, yet your analytics are telling you that Facebook has 5X the ROI of Pinterest. 3) Establish Benchmarks.