Brandpoint

JUNE 24, 2021

CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. CTR: Clickthrough Rate. MA platforms such as Pardot, Marketo and SharpSpring assist with the process by offering features such as lead scoring, customer acquisition, dynamic content and more.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Vidyard

MAY 13, 2020

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). Clickthrough rate (CTR). You also can’t use GIF thumbnails.)

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). That means you can’t score leads or track individual viewer behavior.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65