The Big List of Content Marketing Acronyms
Brandpoint
JUNE 24, 2021
CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. CTR: Clickthrough Rate. According to Google , “CTR can be used to gauge how well your keywords and ads are performing.” So, clicks / impressions = CTR. CVR: Conversion Rate.
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