Clickthrough CPM Hubspot ROAS 
Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. CPM (Cost per Mille). Quality Score. Facebook Ads.
Brandpoint
JUNE 24, 2021
CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. A CRM tool such as Salesforce, Hubspot or Dynamics 365 is usually used in a sales setting to record the progress of an interaction with an individual lead as it moves through the funnel. CTR: Clickthrough Rate.
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