Metadata

OCTOBER 6, 2021

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. CPL: Cost-per-Lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

JULY 21, 2015

Managing organic search engine performance and set goals based on traffic, clickthrough rates, and conversions. List Posts - Curated examples that can be informative, and thus also rather search-friendly, or simply entertaining. Responsibilities: Managing both on-site and off-site SEO for the company.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28