Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
Online Marketing Institute
MARCH 30, 2011
Then tweet a lot: Twitter’s A-listers — those with the most followers — tweet an average of 22 times a day, and more tweets generally lead to more followers. On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike, he says. Deze week presenteerde hij de resultaten.
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