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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Orbit Media | Co-founder and CMO. . . Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). Lead count. Lead quality (we lead score). . . Triblio | CMO. . . Mercurygate.com | CMO. . . OK - let’s dive deeper. . . Andy Crestodina.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Bonus: If you''re a PRO user, use the lead capture forms. If you do have the lead capture feature, you should try enabling it.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. You'll increase your clickthrough rate! Insert evil, maniacal laughter here.]. Otherwise, you might scare people off !