solutions 
Webbiquity
MAY 10, 2011
.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Most readers won’t bother clicking on the link, but those who do likely have an interest in the product.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.
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