What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Any and all digital formats and channels are available through these automated marketplaces. These advertisers bid in real-time at or above the fixed CPM price. How does programmatic advertising work? In the U.S.,
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