Poker Equity and Marketing II - Lead Equity Explained
Smashmouth Marketing
MARCH 3, 2009
Poker, for math geeks, is more of a science than a game, a gamble, or an art form. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Should you kill that vertical? Should you expand this campaign into other verticals? From the outset, it seems as if the financial vertical is a bad investment. Ok, fair warning.
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