Classified Ads Linkedin Newsletter Salesforce.com 
Online Marketing Institute
JUNE 30, 2009
When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, ISPs and corporate filters use some or all of the four major authentication frameworks to help classify email. corporate account, etc.). See what sticks and copy their approach.
Paul Gillin
JUNE 24, 2010
In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. The value of those registrants divided by the cost of the newsletter is an ROI metric.
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