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20 Must-Have Marketing Lead Generation Tools

ClearVoice

A good lead generation tool provides you with valuable features rather than “pretty” features. Usability or level of user-friendliness : Businesses and marketers are already pressed for time. User-friendliness : Although Marketo is rated “best-in-class software” by many users, it isn’t necessarily the easiest tool to use.

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A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

Allocadia

What does a day in the life of a world-class Marketing Operations pro look like? We caught up with Anna Soo, Senior Marketing Manager at Commvault, to find out! That’s how we build world-class marketing operations. Find Anna on LinkedIn or on Twitter. That was phase one.

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How Allocadia Helped Transform Marketing at Commvault

Allocadia

What does a day in the life of a world-class Marketing Operations pro look like? We caught up with Anna Soo, Senior Marketing Manager at Commvault, to find out! Anna, along with Workfront’s Brandon Jensen, also joined us to present a webinar entitled, Building Best-in-Class Marketing Ops: Strategies from Commvault & Workfront.

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Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

Recent portfolio companies include Profitero, Searchspring, Chargify, and Earth Class Mail. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights’ products complement leading marketing automation solutions.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3)

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. Maybe have never even had a sales job or a college-level marketing class.

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Full Circle Insights’ Digital Source Tracker wins Bronze Stevie Award

Full Circle Insights

We are honored to have our latest product recognized as a best-in-class top marketing solution from The Stevie Awards and are excited to continue to offer marketers the best solution for connecting the digital dots. The Elements of Great B2B Lead Management. Success Circle – Boston (Customer Event) and LinkedIn Group.