Remove Churn Rate Remove Effectiveness Remove WOM Remove Word of Mouth
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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM). Through the careful development of relationships with existing customers, you can encourage them to continue supporting your company and reap the rewards of improved retention rates.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Learn more about how to make CTAs effective. CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. PPC ads are used to direct traffic to the advertiser''s website, and PPC is used t o assess the cost effectiveness and profitability of your paid advertising campaigns.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. Download our free, introductory guide to effective calls-to-action here. 14) Churn Rate. 15) Clickthrough Rate (CTR). 8) Bottom of the Funnel.