PureB2B

SEPTEMBER 11, 2016

Churn Rate. In marketing, this is when you curate your content to fit the user’s preferences. Cost-per-Lead (CPL). For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. Personalization. Customer Acquisition Cost (CAC).

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. In marketing, this is when you curate your content to fit the user’s preferences. Cost-per-Lead (CPL). This refers to the process of testing two different variations of a single variable to determine which one performs best. This is a metric that measures what percentage of your customers you retain.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. 60 Common Marketing Acronyms. CPC: Cost-per-Click (See PPC).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28