Churn Rate, Conversion Rate, CTR and SWOT

The Ultimate B2B Marketing Glossary

Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

Marketing Analytics Tools

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking

The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

AUGUST 28, 2023

SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. This could include website traffic, engagement metrics (likes, shares, comments), conversion rates, and more. time on site (TOS), pages per visit (PPV), % of returning visitors, and bounce rate.

Webinar Metrics

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy

B2B Marketing Zone

The Ultimate B2B Marketing Glossary

The Power of a Strategy-First Mindset in B2B Marketing

Webinars

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