Marketing Insider Group

NOVEMBER 30, 2021

Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM). Recent statistics show that WOM is directly responsible for 90% of all purchases , meaning now is the time to start turning your customers into advocates if you haven’t already considered it.

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Hubspot

JUNE 19, 2014

Divide by the estimated churn rate (aka cancellation rate) for that customer. Today, marketers want to measure the ROI on every tactic and channel they use. Many facets of marketing have pretty straightforward ROI calculations (like PPC), but others are more difficult ( like content marketing ).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 14) Churn Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28