60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
COS: Content Optimization System. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPA: Cost-per-Action. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more here.).
28 
Let's personalize your content