Churn Rate, Clickthrough and Lead Capture

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). 2) Lead to Customer Conversion Rate. 2) Churn rate.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 17) Conversion Path.

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B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

The Ultimate Dictionary of Marketing Terms You Should Know

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