Customer Lifecycle Marketing: Reporting, Part 2
JULY 23, 2014
At this stage, the marketing team builds a relationship with the prospect; the goal is to nurture them into a Marketing Qualified Lead (MQL) that is ready to be handed over to sales team. Open rate, clickthrough rate of automated email programs: Open rates can be deceptive; as an example, if someone reads your email without enabling images, that read will not register as an open. Cost per MQL: The marketing program cost to create one MQL.