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Marketing Automation for Financial Services Marketers

Act-On

Automation tools help you segment your prospect and customer lists based on “firmographics” like company size, demographics like location or gender, and behaviors like webpage visits or email click-throughs. Marketing automation in financial services can help address the sector’s unique marketing challenges.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

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A B2B marketing guide (and how to be successful)

Choozle

B2B marketing involves building valuable relationships with individuals at companies to create long-term customers through the buying process. Here are a few examples of B2B companies: Government agencies, the single most significant target and consumer of B2B marketing. Companies that use their products.