Case Studies Cross-Selling Digital Transformation SME 
Rev
OCTOBER 4, 2023
Well, unless you’re selling a revolutionary product with no competition, you’ll quickly find out that that’s not how things work. Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel.
Hinge Marketing
SEPTEMBER 9, 2020
In industry after industry, a wave of digital transformation rocked traditional buying patterns and expectations. A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable.
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