Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population.

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Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The differences may then lie in use cases and expectations. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. Kipp Bodnar´s last blog.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 22, 2010

In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Social CRM The new telephone. Social CRM is an enormously important aspect of SM, especially for B2C businesses with a loyal, engaged customer base. Whatchew Talking Bout?

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