Remove CAN-SPAM Remove Loyalty Remove Multi-Channel Remove Multivariate analysis
article thumbnail

How AI in analytics is transforming the way marketers work

Unbounce

Or how Google Docs can finish your sentences? Netflix and Google collect this data so they can make predictions about what you want next. This can only be done by analyzing millions upon millions of datasets from previous users. In fact, AI still works best when paired with a flesh-n’-blood analyst who can double-check the work.

article thumbnail

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . It’s no longer a tool for spamming leads sick of impersonal emails. . . Chatbots will become a primary channel for lead and customer education.