article thumbnail

Programmatic Advertising Glossary & Brief History

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. billion in 2007).

article thumbnail

When Did Programmatic Advertising Start: A History Lesson

Rev

Let’s break that down a little further, that means half of all people who saw the banner ad actually clicked on it. With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Programmatic Digital Advertising?

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Demand Management Platforms (DMPs).

article thumbnail

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

This can also include email and inclusions on sign-up pages. Blacklist – a list of IP addresses that are suspected to be sources of spam, be fraudulent, or have inappropriate / untrustworthy content. Cost Per Action (CPA) – CPA can be referenced in a few different ways.