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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. The net result: they have increased their cross-sell revenue and increased customer retention.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

I came up writing, producing, and editing spots, and campaigns, and, you know, cross-platform campaigns, and then started running teams of people doing the same thing. So, for me, television was helpful, and that I was comfortable with video, and I had done just a ton of short format and cross-platform writing. Hire a journalist.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

I came up writing, producing, and editing spots, and campaigns, and, you know, cross-platform campaigns, and then started running teams of people doing the same thing. So, for me, television was helpful, and that I was comfortable with video, and I had done just a ton of short format and cross-platform writing. Hire a journalist.