Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do? Thanks Jay.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

KoMarketing Associates

JANUARY 30, 2013

Establish an outreach strategy. PR & SEO teams should coordinate outreach efforts. SEO & PPC teams should evaluate analytics & campaign performance to drive down costs and identify new keywords/phrases. Check out some cool ideas over at the WOM blog. Start creating your editorial calendar. Pre-Season.

SEO 120

SEO Elasticity WOM PR 120

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). Thanks, Jay!

Social Media 130

Social Media Paid Content Media Advertising Agencies 130