Buzz, Intent, Purchase Intent and WOM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.

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Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). [link] Nikki Stephan I really like how you broke down the ways to use social media. It makes complete sense. Thanks, Jay!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Is Social Media Too Big For Its Britches?

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