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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Content Blogging is and always be about content first, no matter what your goal.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Strategic social media integrators are scarce, and agencies that want to succeed long-term in the provision of social media services need to get into that camp FAST.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

The simplicity is definitely a key differentiator. link] Joe Kovacs I don’t know that I’ve ever read a history of social media networks quite as succinctly as yours. The UI is easy to understand right away in both places.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Whereas not everything maps neatly to a sale from a single tweet, Olivier Blanchard makes a good point differentiating between financial and nonfinancial impacts. Funny, I have just been composing a 2-part post on SM engagement on the Biz360 blog [link]. Measurement is also different, and also similar.