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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

If you have an engagement goal as part of your campaign, you need an engagement metric (like cost per engagement) for that. And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. . Cost-per-click (CPC).

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. Beacon offers 3 products to help you acquire more customers: Lead Magnet Creator to create ebooks, checklists, or workbooks without hiring an expensive designer.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. 28 Awesome B2B Social Media Statistics by Social Media B2B.

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What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples

Martech Advisor

Consider the following social media advertising statistics: 26% of users who click on Facebook ads end up buying the advertised product ( Source ). For instance, before the release of a new product, a B2C brand can run a brand awareness campaign to garner pre-buzz. How Much Do Facebook Ads Cost?