Buying Cycle, Custom Publishing, SME and Trade Show

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals.

Thought Leadership

Thought Leadership B2B Thought Leadership Research Practices

The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Gordon Graham Recommends.

Paper

Paper Enterprise Management Marketing Management SME

B2B Marketing Zone

Thought Leadership Best Practices: Research On How To Show Your Expertise

The Biggest Challenge in Creating and Marketing White Papers

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