Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

ANNUITAS

AUGUST 28, 2012

If this is the case, one has to wonder why many organizations (especially sales people) still want to include BANT as part of their early stage lead qualification criteria? Don’t get me wrong; I do believe that in any sales process a sales rep should discuss these key criteria with their prospects. Group Thinking.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

ANNUITAS

AUGUST 28, 2012

If this is the case, one has to wonder why many organizations (especially sales people) still want to include BANT as part of their early stage lead qualification criteria? Don’t get me wrong; I do believe that in any sales process a sales rep should discuss these key criteria with their prospects. Group Thinking.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

Hinge Marketing

AUGUST 12, 2015

And to encourage your firm's website visitors to deepen their engagement with you and move through the buying journey, you need a variety of calls-to-action (CTAs) throughout your site. Each offer should cater to prospects at different stages of the sales cycle, serving as guideposts along the conversion path.

Top of Funnel 48

Top of Funnel Marketing Websites Sales Qualified Leads Lead Scoring 48